NET-A-PORTER

Copywriting and editing fashion products for brands including FENDI and Alexander McQueen for high-fashion e-tailer Net-a-porter.com.

Deliverables

Copywriting & Editing

CHALLENGE

To come up with snappy, engaging paragraphs that describe the product’s beauty in order to entice the reader to make a purchase.

Solution

Thinking of the customer first, I had to produce multiple descriptions a day in keeping with a target, which gave me the learned skill of producing high-quality copy at a rapid pace.