Carra

As a copywriter and editor, I collaborated with textured hair experts Carra to finalise the content of their in-depth haircare industry report ‘Texture Gap.’ This is the most comprehensive and data-driven profile of the Type 4 textured hair consumer.

Deliverables

Copywriting & Editing

CHALLENGE

The challenge here was to edit and provide ideas as to how to best enhance the copy of the already-written report.

Solution

An in-depth, thought-provoking and intelligently written report that widened the reach of Carra’s offering and provided the team with consumer and brand connections for future partnerships.

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Client Love

“Lara is an excellent copywriter and editor - her attention to detail is phenomenal! She joined our project at a crucial juncture and very quickly hit the ground running to ensure timely delivery. I would not hesitate to work with her again!”

- Winnie Awa, Founder, Carra