NIKE X ASOS

Working as a senior researcher and strategist for Nike and ASOS, I worked with both brands simultaneously to build a new website and product strategy for the Nike collection on ASOS.com.

Deliverables

Trend & Insight Analysis
Strategy

CHALLENGE

To lead two brand teams into an exploration of how to grow the Nike active and performance wear on ASOS.com.

Solution

Alongside research assistants, the methodology we followed and conducted included screener questionnaires, digital ethnographies, creative tasks and WhatsApp conversations with the target demographic. I then analysed this data and wrote and presented a deck that focused on lifestyle, identity and belonging while providing invaluable insights and strategic recommendations.

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Client Love

“Lara is very easy and calm to work with, organised and professional. She has excellent presentation skills, and is great with client questions and feedback.”

- sophie borelly, director, on road