Ikea

As a consumer researcher and analyst, I worked with IKEA on ‘The Smart Cities Project,’ a long-term online community made up of early adopter participants in London, San Francisco, Mumbai, Shanghai, Tokyo, Stockholm and Hong Kong.

Deliverables

Trend & Insight Analysis
Strategy

CHALLENGE

To provide target market insights and recommendations for future product and marketing inspiration.

Solution

Through researching behavioural territories and the trailblazers within these markets, I worked on identifying and managing the early adopters. After understanding their cultural skillset, I formed their creative briefs, which manifested in content ranging from video Q&As to nightlife documentation and artistic expression. This was then edited, (being careful not to lose its creative essence), analysed alongside relevant expert input and delivered to IKEA in a presentation.