Adidas

As a freelance content creator, I worked with the team at adidas to provide the words for an influencer marketing campaign that celebrated a new yoga apparel collection.

Deliverables

Copywriting & EDITING

CHALLENGE

The sportswear giant required me to oversee copywriting for the associated influencer campaign to sit on all social media platforms, as well as lead content creation for the dedicated microsite.

Solution

In collaboration with a strong design team, a beautiful microsite was created, filled with imagery, Q&As and quotes from influential figures in the yoga and wellbeing sphere. This was communicated via complementary content and copywriting on Instagram and X (Twitter), strategised by me.